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Online Marketing: Funnel and conversion function via landing pages

In the context of (online) marketing, a model and function are important that can sustainably improve the success of a tool, in this case a so-called "landing page." A landing page is a section of a website to which interested users are specifically directed. This targeting can be done via search engines, emails (e.g., newsletter systems), electronic advertisements, or other online marketing measures. While other pages of the website provide general information, such as the company's industry, product catalog and service portfolio, or contact details, the landing page serves a very specific purpose: It serves a target audience and is intended to bring about a conversion.

He sold the Eiffel Tower

He came from Bohemia, came from a good family, and lived a life with numerous identities. Victor Lustig, a globetrotter and one of the most famous con artists and gamblers in criminal history. His greatest coup: He sold the Eiffel Tower in Paris.

Permanent survival at over 4000 meters altitude

The "Roof of the World," as the Tibetan region and part of the Himalayan Mountains are called, presents a number of challenges for survival. Those living here in High Asia, at an altitude of approximately 4,000 meters, receive about 40% less oxygen in the air. This causes red blood cells to swell.

JOOMLA! (Web Content Management System)

Joomla (pronounced Joomla!) is a free web content management system (WCMS) licensed under the GNU General Public License. The web software is therefore open source and free for users, even for commercial users. Joomla is one of the most widely used content management systems in the world, after WordPress.

Over-the-counter medications and their toxicity

The fact that people die from heavy alcohol abuse or an overdose of hard drugs is probably no news to any society. But what if a pathology report suddenly reveals that the cause of death is liver failure due to a paracetamol overdose? Actual cases in Germany demonstrate that some of the approximately 30,000³ over-the-counter medications and active ingredients can even be fatal.

Technical company presentation on the WWW with marketing effect

The question of what basic content a company's online presence should contain is a concern for everyone from entrepreneurs and marketing managers to content managers. Over time, a basic concept has evolved that successful online presences adhere to. The focus here is less on dynamic content, such as new product offerings or company news, or even your business blog, but rather on a more static basic structure of the website. This basic structure is tried and tested and can be individually designed, organized, and implemented in terms of scope and design. It doesn't matter whether you use a Web Content Management System (WCMS), such as WordPress or Typo3, or a static, custom-built website.

The idea of mobile light

The flashlight. A mobile, light-generating device. Everyone knows it, everyone owns it. Today, it's an integral part of every smartphone. Yet this product launch was based on a simple idea. Thus, it still serves as a popular example in the field of entrepreneurship, patents, creativity, and business acumen, providing inspiration and hope.

Unhealthy nutrition as a business

In humans, the gut and brain are connected via the enteric nervous system (relating to the small intestine). It's no wonder, then, that they interact. The enteric nervous system transmits information between the brain and the digestive tract via millions of nerve cells. The beneficial and important bacteria in the digestive tract are key components in converting fiber, i.e., poorly digestible foods, into usable nutrients. The majority of these bacteria in the human body are found in the large intestine.